McDonald's Makes Its Logo More 'Green' In Europe

News about McDonald Logo~~

http://www.npr.org/templates/story/story.php?storyId=120738574&ft=1&f=1006

November 24, 2009
McDonald's logo is going green to promote a more eco-friendly image in Europe. It is swapping its traditional red backdrop for a deep green. The company says about 100 German McDonald's will make the change by the end of the year. Some franchises in Great Britain and France already have started using the new color scheme.

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Everyone knows the McDonald's logo - golden arches on a red background. Now, imagine those yellow arches on a dark green background. By the end of this year, about 100 McDonald's restaurants in Germany will have changed the color behind the arches to green to promote a more eco-friendly image. McDonald's is also taking steps to be more green on the inside. It is, for example, recycling used cooking oil into biodiesel fuel.

Absolut Vodka TV commercial

In the diary before, i have mentioned some advertisement about " Absolut Vodka" . Besides those graphic poster, i found that there are also commercial TV advertisement too. Most of them are talking about the idea of " In an abosolute word". Hence in the programm, most of the time it is showing how a world can be absolute, and only at the end, the product appear. Therefore the company is selling theie brand " Absolute" with vodka as less extent.

I think absolut Vodka do great in advertising, the bottle shape, the font they used, the bottle design, the brand name,the slogan, the advertisement ....etc It give people a fresh mordern feel rather than a traditional feeling. It does break the concept of vodka which is about classic.

Copying of advertisement

When I was watching 20youtube to find some interesting advertisements, i found a commercial TV advertisement which is about beer.When i saw it,i immediately noticed that an advertisement which held in hk few month is almost the same as it.That advertisement is about a young modol wearing swimming-wear,the boy saw her,they did something on their surfing broad,the girl did the same thing too~At the very beginning,i thought that of hk is interesting, however when i found that it was copied from advertisement from other countries, i feel disappointed about it.Thisreminded me that copying will inhibit our creativity~~

copying is not good!!!

My work with type

Playing with pattern by Gouldy Old Style

Playing with scale by Gills Sans Bold

Play ing with playfyl by Bonodi Bold

Absolut Vodka

When you walk around the supermarket, in the department of wine, you can found an interesting designed bottle, which is transparent. It is attractive because other brands' bottles are in black color. There are blue printing writing "AbsolutVodka". Yes, "AbsolutVodka" is another legend.



Despite its special process and material while producing the alcohol, I would like to focus more in is design.
The breakthrough came when a bottle was finally chosen. Advertising man Gunnar Broman was looking through an antique shop window in Stockholm's "Old Town" when he saw an old Swedish medicine bottle, a cultural icon was unchanged for more than a hundred years. The bottle was elegant, different, simple and very Swedish. In the 16th and 17th centuries vodka had been sold in pharmacies as medicine to cure everything from colic to the plague. The choice was a stroke of genius. Several Swedish designers were given the job of helping the AbsolutVodka team further develop the bottle.

It had been decided that there should be no label to hide the crystal clear contents. After much discussion and several prototypes the team came to the conclusion that some kind of colored lettering was required. Blue was decided upon as a the most visible and attractive color, the color that is still used today for the famous Absolut Vodka logo

That's the classic design, however, in some special festival or place, advertiser try to modified the advertising of AbsolutVodaka culturally. That what something attracting me! A simple topic can be played many times! Here are some of the collection over 20 years found on internet that i like.

Find more in this website : http://www.absolutads.com/gallery/view.php?news=7&lang=en