Absolut Vodka TV commercial

In the diary before, i have mentioned some advertisement about " Absolut Vodka" . Besides those graphic poster, i found that there are also commercial TV advertisement too. Most of them are talking about the idea of " In an abosolute word". Hence in the programm, most of the time it is showing how a world can be absolute, and only at the end, the product appear. Therefore the company is selling theie brand " Absolute" with vodka as less extent.

I think absolut Vodka do great in advertising, the bottle shape, the font they used, the bottle design, the brand name,the slogan, the advertisement ....etc It give people a fresh mordern feel rather than a traditional feeling. It does break the concept of vodka which is about classic.