2009年11月24日 星期二

McDonald's Makes Its Logo More 'Green' In Europe




News about McDonald Logo~~


http://www.npr.org/templates/story/story.php?storyId=120738574&ft=1&f=1006

November 24, 2009
McDonald's logo is going green to promote a more eco-friendly image in Europe. It is swapping its traditional red backdrop for a deep green. The company says about 100 German McDonald's will make the change by the end of the year. Some franchises in Great Britain and France already have started using the new color scheme.

Copyright © 2009 National Public Radio®. For personal, noncommercial use only. See Terms of Use. For other uses, prior permission required.

Everyone knows the McDonald's logo - golden arches on a red background. Now, imagine those yellow arches on a dark green background. By the end of this year, about 100 McDonald's restaurants in Germany will have changed the color behind the arches to green to promote a more eco-friendly image. McDonald's is also taking steps to be more green on the inside. It is, for example, recycling used cooking oil into biodiesel fuel.

沒有留言:

張貼留言